13 Jan '20

Angel Delight brings excitement to school menus with mousse

Premier Foodservice is expanding its much-loved Angel Delight brand with the launch of Angel Delight Mousse. Adopting a light and fluffy recipe, the product is available in the brand’s four well-known popular flavours – Banana, Chocolate, Strawberry and Butterscotch. The launch will be joining the whip product and brings a great gluten-free addition to the school menu, allowing caterers to make up to a huge 42 portions per pack.
Angel Delight is the leading brand within foodservice with a 60% market share , is trusted by caterers and loved by pupils. 

Holly Marrero Easson, Innovation Manager, at Premier Foods, comments: “The Mousse category has grown +44% in the last year, outperforming whip at +9% over the last two years and we believe Angel Delight is the brand to drive further strong growth within the education channel for mousse because of its immense popularity. 

“We’ve had great initial feedback around the delicious taste and perfect texture . People also love the fact that it’s gluten-free as caterers face increasing pressure to develop menus which cater for all dietary requirements and allergens. This product provides an all-in-one solution - great taste, quick preparation which saves time and is good value for money.”

Angel Delight Mousse meets government guidelines on sugar and calories, helping school caterers to ensure they are compliant. It’s important these guidelines are met, not only for the government but also to meet the expectations of parents in the menu that their child is being offered.

The launch is supported by a recipe book, providing inspiration to caterers alongside demonstration videos. Wholesalers will also be provided with social media kits and the product will be showcased at a number of trade shows. The product is available for purchase now, subject to availability.

[1] 52 week sales out data 2019

[1] 52 week sales out data 2019

[1] Feedback taken from focus group at LACA – The Main Event 2019

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