01 Jun '21

Bird’s launches a first for foodservice with new flavoured custard powders

We are expanding our much-loved and popular Bird’s range with the launch of two new flavoured custard powders – Strawberry and Chocolate. A staple in catering cupboards for decades, we are embarking on our first foray into flavoured custards to support caterers in providing nostalgic and traditional options which are in high demand.

Upon launch, Bird’s Strawberry and Chocolate custard powders will be the only flavoured products in the market. These products offer flexibility for chefs as they are suitable for vegans when made up with a plant-based milk alternative, and will help operators to offer something new and tasty, whilst remaining cost-effective.

Holly Marrero Easson, innovation manager, at Premier Foods, comments: “We believe the latest additions to our Bird’s range will help to add inspiration and new custard powder flavour options within the education and healthcare channels. For healthcare operators, traditional and nostalgic flavours have emerged as key trends, and strawberry and chocolate are among the most popular flavours chosen. Both products are versatile, suitable for use as either a warm dessert topping or within cold recipes like trifles.

“The new custard powders provide an all-in-one solution – great taste, quick preparation, suitable for vegans when made up with plant-based milk and great value for money, also allowing caterers greater flexibility to reduce sugar content on their menus in line with government guidelines.”

In a 4 x 2.5kg pack size, both Bird’s Strawberry and Chocolate custard powders are available now.

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