02 Sep '19

Celebrating local communities with Bisto Together

This month we are delighted to launch a new initiative for pubs, schools and care homes which aims to bring people together over food and we are encouraging groups across the UK to get involved.

Register a community table in your venue and you will be sent a free sample of Bisto Gravy Granules to help with your event. The first 50 pubs, schools or community groups to register will also receive a special toolkit which will include recipe ideas, bunting, table talkers, posters plus table games as well as a template press release to help get the word out in your area.

To register, all you need to do is email sarah.robb@premierfoods.co.uk with your event date. Pubs, schools or care homes are encouraged to invite everyone from local book groups, sports teams, churches, allotment associations and beyond to come for lunch or dinner and be part of #BistoTogether.

The campaign kicked off with lunch at The Coach and Horses pub in Croxley Green, Rickmansworth, where landlady Louisa Baker invited the locals including the village cricket team, youth football team, care home residents, mums, dads and carers, school children and the local church group to come together and eat and chat at their own community table.

Louisa Baker said. “It’s been an inspiring and feel-good event for the local community. Hosting a Bisto Together community table today has been such a brilliant experience. The event has brought different people together from the local community to enjoy a meal and get to know each other.”

Sky Casino is the senior carer at Croxley House on the Green, a care home for people suffering from dementia. She attended the lunch with a colleague and two residents from the home and said she would encourage more people to consider hosting a similar event at their venue, especially as it benefits both the older and younger generations. “I think it would be a good idea for other pubs to get involved with the Bisto Together campaign,” she said. “We are from a residential home for people with dementia and it’s really lovely that we have been invited here to be part of today. Dementia can be a challenging illness, so it’s especially wonderful that they have been so warmly welcomed here and to be part of something so special.”

Sarah Robb is marketing manager at Premier Foods, and she believes #BistoTogether is a great way to bring local communities closer. “I’m really excited about this year’s #BistoTogether campaign. This is something we have wanted to do for a couple of years so to bring it together is amazing. We are aiming the campaign at pubs, care homes and schools and hope that through the activity everyone gets to know their neighbours. Pubs are the absolute centre of the community and so it’s really important that we celebrate our local pub and bring people together. The #BistoTogether campaign is a really good way to do that.”

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