Bird’s launches a first for foodservice with new flavoured custard powder

Bird’s launches a first for foodservice with new flavoured custard powder

We are expanding our much-loved and popular Bird’s range with the launch of a new chocolate flavoured custard powder. A staple in catering cupboards for decades, we are embarking on our first foray into flavoured custards to support caterers in providing nostalgic and traditional options which are in high demand.

Upon launch, Bird’s Chocolate custard powder will be the only flavoured product in the market. This product offers flexibility for chefs as it is suitable for vegans when made up with a plant-based milk alternative and will help operators to offer something new and tasty, whilst remaining cost-effective.

Holly Marrero Easson, Innovation Manager, at Premier Foods, comments: “We believe the latest addition to our Bird’s range will help to add inspiration and new custard powder flavour options within the education and healthcare channels. For healthcare operators, traditional and nostalgic flavours have emerged as key trends, and chocolate is among the most popular flavours chosen. This product is versatile, suitable for use as either a warm dessert topping or within cold recipes.

“The new custard powder provides an all-in-one solution – great taste, quick preparation, suitable for vegans when made up with plant-based milk and great value for money, also allowing caterers greater flexibility to reduce sugar content on their menus in line with government guidelines.”