Have you heard about the new Ambrosia ready-to-eat porridge pots?

New Ambrosia ready-to-eat porridge pots launched in foodservice

Premier Foods Foodservice has launched Ambrosia ready-to-eat (RTE) porridge pots. This latest innovation is available in Original, Raspberry, and Golden Syrup flavours, with the range rolling out this month.

The porridges can be enjoyed either ambient or hot, with no need to add hot water, making them ideal for those who want to serve up a convenient breakfast option.

These products are low in fat, a good source of fibre and contain British wholegrain oats and real fruit. They also contain no artificial colours, flavourings or preservatives and are perfect for a quick and convenient breakfast option for your customers. The packaging is also recyclable.

Rebecca Smith, Foodservice Brand Manager at Premier Foodservice, comments: “Porridge has become a hugely popular breakfast choice in the UK. We wanted to give operators the opportunity to offer their customers and patients a tasty, convenient version of their favourite breakfast from a trusted brand, especially as over half of the population see breakfast as the most important meal of the day .

“Ambrosia ready-to-eat porridge pots will give operators the true convenience that the category is missing today, with a ready to eat proposition – a simple and time efficient choice. Each pot also contains less than 3% fat and is HFSS-compliant while maintaining the iconic creamy taste of Ambrosia products consumers know and love.”

Source: *Mintel Breakfast Eating Habits: incl Impact of Covid-19 UK, Oct 20