news
What's been happening at Premier Foods Foodservice?
Keep an eye on our latest events, new products and industry insight.


02 October 2026
McDougalls supports creativity in schools with Harvest Festival Wheatsheaf Loaf Challenge
The School Food People has teamed up Premier Foods Foodservice brand McDougalls to launch a new Harvest Festival Wheatsheaf Loaf Challenge, encouraging pupils across the UK to celebrate the harvest season through baking and creativity.

29 June 2026
Global Food Trends Guide for School Chefs
Our Global Food Trends Guide has been created to support school chefs in bringing these flavours to life in a practical, engaging way.

01 August 2026
Whip Up A Masterpiece: big ideas, brilliant desserts
Premier Foods invited school & care sector caterers to ‘Whip Up A Masterpiece’ as part of the launch of new Angel Delight No Added Sugar Whip range

18 April 2022
Have you tried the new flavoured custard powders from Birds?
Did you know that Bird’s has expanded its much-loved and popular custard range with two new flavoured custard powders – Strawberry and Chocolate. The popular brand has been a staple in catering cupboards for decades.

18 June 2021
Celebrate National Ice Cream Month with recipes from Bird’s and Marvel
July is National Ice Cream Month and we have an exciting recipe book aimed at the healthcare sector. It is packed full of delicious ice cream flavours which can be made using a combination of Bird’s Ice Cream Mix and Marvel.

01 June 2021
Bird’s launches a first for foodservice with new flavoured custard powder
We are expanding our much-loved and popular Bird’s range with the launch of a new flavoured custard powder – Chocolate.

02 September 2020
New Bird’s and Marvel Ice Cream recipe book launched
Premier Foods has launched an exciting new recipe book aimed at the healthcare sector. It is packed full of delicious ice cream flavours which can be made using a combination of Bird’s Ice Cream Mix and Marvel.